Academic writing stinks.
I'm sorry. I know it doesn't stink to fellow academics. I'd even be willing to admit that, in a parallel reality, it qualifies as great. Personally, I think Ludwig Wittgenstein was a literary genius. But the fact is that most newspaper editors would rather be stranded on a desert island with nothing but a list of the active ingredients in Sinutab to read than so much as glance at another piece of academic prose. Perhaps it's that academics don't realize that those little bits of incomprehensible jargon that keep turning up in their work are kind of creepy. "The gaze," "embeddedness" and "discontinuities of discourse" are words and phrases that, like clammy-handed zombies, drag an editor into a swamp of meaninglessness.